No matter how small or big your business is, having a website is essential when it comes to cost-effective marketing and establishing your brand as a professional service.
There are many platforms on the market that you can use. Here are some of the few to mention; Wix, Weebly, Squarespace, Showit, and WordPress. These platforms will help you create and customize a stunning website for your business.
If you’re ready to get started but not really sure what platform to use. Then let’s take a look at the 3 reasons why you should use WordPress to build your website in 2022.
WordPress started as a blogging tool, and over the years, it has evolved into a powerful website builder and best content management system (CMS). It powers more than 43% of all the websites on the internet.
In fact, many notable big-name brands are using WordPress to power their websites.– Thanks to its robust features!
So here’s why you should use WordPress to build your website:
1. You can save money
WordPress.org is a completely free software for you to download and use. They have free themes and templates you can choose from to build a stunning website. Free plugins are also available to add custom functionalities such as contact forms, shopping carts, etc.
That means your only unavoidable costs are your domain and web hosting. A domain name is the address of your website that people type into the web browser to visit your site. Your hosting provider allocates space on a web server for your website to store its files.
But don’t be discouraged; with as little as $70 per year, WordPress is still the affordable choice. Squarespace’s personal plan starts at $168 per year, and Wix’s basic plan for personal use starts at $102.
2. You can build any website you want
The most common misconception is that WordPress is only for publishing your blog. The truth is, it’s so flexible that you can pretty much build anything that you want or your business requires. You can easily transform or expand your website into:
- Online school
- Job portal
- Online store
- Membership portal
- Business directories
- Online food ordering
- and more!
By using a simple plugin and theme, you can achieve the functionality you need for your website.
3. It’s SEO-friendly
SEO is an acronym that stands for Search Engine Optimization. This is a process of optimizing your website to make it more visible to Google and the other major search engines. Search engines are one of the best sources of online traffic, which means the more traffic your website gets, the more opportunities to convert prospects into customers.
WordPress has SEO-friendly themes that are also optimized for mobile users. You also have access to awesome plugins specifically made for SEO, so you can easily manage and control your site’s SEO titles, metadata, and relevant keywords to improve how search engines interpret the relevance of your site.
WordPress’s themes and plugins work together to make your website user-friendly and attractive. That’s why search engines love WordPress sites! Websites that provide a great user experience tend to rank better in google search engine.
Is WordPress the right platform for your business?
WordPress is a free yet powerful website builder! Whether you’re building your first website or your fifth, this budget-friendly platform can quickly get the job done. If you want to have complete control over your site and a platform, you can easily expand as you scale your business . . . WordPress is the right choice.