Email marketing is one of the most popular and cost-effective tools for marketing campaigns when you want to promote your business and showcase your products or services. According to DMA and Litmus, email marketing has a return on investment (ROI) of $42 for every $1 spent.
So, having an email list is the essential element of a successful email marketing strategy.
But what is precisely an email list? An email list is a list of email addresses and other data such as name, location, and gender generated by collecting data using an email marketing service. Ideally, these are people who permit you to send them your marketing campaigns (i.e., business announcements, updates on your latest promotions, events blogs /podcasts, etc.).
An email list is often compared with the social media followers like Facebook, Instagram, etc. However, there’s a huge difference because these 3rd party platforms own these followers, and you can’t be sure how their policies change in the future.
On the contrary, you own your email list. You have complete control over the content of your email and guaranteed access to their inbox, at least until they stop using the email address.
So if you’re ready to build your email list but not sure how or what to do to start collecting this data, here are the 3 easy steps to build your email list for your business:
1. Set Up Your Email Marketing Tool
Finding and setting up the right tool is the first step in building your email list. There are many marketing tools available you can use like MailChimp, Mailerlite, ActiveCampaign, ConvertKit, and more! An email service provider (ESP) is a platform that stores your email list and also supports your email marketing efforts.
The prices vary a lot between different platforms. Choose the one that works for your business and look for the features and capabilities you need to execute your marketing strategy.
2. Create an Invaluable Lead Magnet
The lead magnet is an essential part of email list building. A lead magnet is a free content, a.k.a. FREEBIE, that you offer to your audience in exchange for their email address.
People are not willing to subscribe or share their contact information unless offered something valuable in return. Here are some lead magnet ideas to get you started:
When creating a lead magnet, focus on your customer’s pain points and offer fast and effective solutions. Your customers are constantly looking for a quick solution to their problem, and if your lead magnet can fulfill that gap, you will be growing your email list in no time.
3. Promote! Promote! Promote!
Promoting your FREEBIE and earning email addresses from your target audiences is a vital step in your sales journey.
There are many ways you can get your offer out to the world. Consider promoting your lead magnet in several areas of your website (i.e., Homepage, sidebar of your blog, Footer, about page, resource page). Promote it on different social media platforms (i.e., Facebook, Instagram, LinkedIn, Youtube channel) or through Podcast interviews/ Guest posts, Paid ads, or forums.
There are tons of ways you can promote your lead magnet. Use your imagination and be creative so that you can grow your email list faster.
I hope this gives you lots of ideas on how to build your email list. Building an email list may sound complicated, but it’s not! With a bit of planning, you can build your email list for success. Remember, “The Money is in the list.”
Now, are you ready to take your email list-building strategy to the next level?